We were inspired to create a mobile 'first' for the Super Bowl. Find Your 7 is a social experience designed specifically for mobile that intelligently drafts a 'Dream Team' of seven Facebook friends, based on the theme of the Super Bowl spot.
CD: Scott Muckenthaler
AD/UI/VISUAL DESIGN: Jeff Chin
UX: Nate Manchester
Connect with Facebook and build your own dream team for a chance to score 7 Super Bowl tickets. Our custom engine scanned the profiles of your Facebook friends to find teammates based on 7 personality types.
A personalized movie trailer showed the Santa Fe assembling your team. It incorporated dynamic content like your friends' hometowns and activities/interests. And it was all done on mobile.
With TV today being a multi-screen experience, we knew promoting the new 7-passenger Hyundai Santa Fe during the Super Bowl would take more than a 30-second spot. So we extended the story to the second screen in a completely fun, social, and magical way.